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Fender Stratocaster -The Guitar That Changed A World!
Fender Visitor Center
People come from around the world just to see what we drive past every day. The Fender Visitor Center and Fender Factory Tour gives you a chance to see the magic behind the music. See the guitars being made and learn how Fender made the guitars that changed history.
Fender Visitor Center: Experience more than 8,000 square feet of exhibits featuring hundreds of instruments, amps, photos, historical artifacts, interactive displays and more that give guests from all over the world a fascinating, educational and unforgettable firsthand look at the entire Fender story from 1946 to today.
Fender Factory Tour: Watch as Fender staff in the Wood Mill, Metal Shop, Final Assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Finally, your guide will escort you into the "Dream Factory" - the world-famous Fender Custom Shop - for an unprecedented firsthand look at the creation of the very best of Fender's best.
Visitor Center is Open
Days Open: Monday, Tuesday, Thursday and Friday
9:00 AM – 4:00 PM
Factory Tour Call Ahead to Confirm Time and Space
Days Open: Monday, Tuesday, Thursday and Friday.
Tour starts at 10:00 AM
Tour starts at 11:30 AM
(Factory tour lasts approximately 60 minutes.)
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